About the company

22 years

Experience in beef cattle consulting

18 years

Genetic improvement with proven results

CEIP

Selection pressure guarantee with MAPA validation

WE ARE LIKE THIS

Whenever we act or decide, we at Qualitas Genetic Improvement rely on a set of guidelines that help us to define what we are and the place we will occupy in the minds of our employees, customers and partners. These guidelines are what we call our company's Mission, Vision and Values . Our work would be incomplete without these principles applied, day by day, in each of our actions, internally or for society.

OUR MISSION

Provide the best consulting services to increase the quality, efficiency and livestock productivity of our customers, resulting in increased profitability of their businesses . Our attitudes are always directed towards technical excellence, improvement and differentiated service . Exceeding the positive expectations of our customers is our main objective.

OUR VISION

To be one of the best consulting companies in the genetic improvement of beef cattle . Promoting the evolution of meat productivity in our country and positioning us as a reference in aiding technological development and advancing national activity.

WE WORK LIKE THIS

Our clear objective is to increase the quality, efficiency and productivity of the Nelore breed and increase the profitability of our customers. The efforts we make are always directed towards technical excellence, continuous technological improvement and differentiated service . And for that we believe in working together. Exceeding expectations is our main goal.

Experience and Technology
Provide the best consulting services to increase the quality, efficiency and livestock productivity of our customers , resulting in increased profitability of their businesses. Our attitudes are always directed to technical excellence , improvement and differentiated service. Exceeding the positive expectations of our customers is our main objective.
Qualitas Genetic Improvement is a company with 18 years in the market dedicated to consulting and technical assistance in the improvement of Nelore beef herds. For this, it makes use of all technological knowledge on genetic improvement and production management used and verified in several farms in the national territory. The company is managed by Émerson Moraes , zootechnician, specializing in Business Management/FGV and Beef Livestock/REHAGRO and Leonardo Souza , a veterinarian specializing in Beef Livestock/REHAGRO. The technical training and experience of both managing partners led them to develop the Nelore Qualitas – Genetic Improvement Program 18 years ago. This system is used for the selection of beef cattle with the objective of increasing the quality, efficiency and productivity of the herd, increasing profitability and ensuring the sustainability of Brazilian livestock activity. The program is validated by the Ministry of Agriculture, Livestock and Supply (MAPA) through the CEIP (Special Certificate of Identification and Production) certification, which certifies a maximum of 20% of the animals produced and selected each year as breeders. And this recognition by MAPA is very valuable for our work. This selection pressure together with all the criteria adopted by Nellore Qualitas guarantee the excellent quality of the certified animals.

Logo and Typography

Having as a starting point the concepts of quality, safety and trust, together with the program's objectives ( advice and research for the management of genetic and environmental resources for the improvement of the Nelore breed ), the logo design and typography were concerned with establish a representation of the genetic code within the aspect of observation , control and induction (the best matings, the genes responsible for economically important traits, the conduction of evolutions, etc.).

The idea for the construction of the logo comes from the use of fragments of the spiral of the stylized DNA design , forming a 6-pointed star . In this set, the spirals provide movement and depth to the image, establishing a dynamic dialogue between the structures and providing, conceptually, the idea of genetic manipulation and its possible transformations.

The typography uses an expanded font pattern, bold and modern, visually striking and solid, demonstrating the strength of the name QUALITAS, which in Latin means quality.